Why Big Yellow is Backing the Pipeline Challenge 2025
By Mitch Wallace, CEO, Big Yellow Mining
At Big Yellow, we’ve always believed in building a business that goes beyond profit. When we launched Big Yellow in 2021, we committed to something different - a company that gives back, brings people together, and leaves a lasting mark on the communities we operate in.
That’s why we’re proud to be the major sponsor of the Pipeline Challenge 2025, a 600km bike ride from Kalgoorlie to Perth 13-17 September, supporting Youth Futures and their Nest outreach and housing program, a cause that truly hits home.
The Nest program supports young mums and their infants, at risk of homelessness. Most people don’t know that if a young woman doesn’t have a fixed address, her baby can be taken into state care. That’s the reality. If we can help change that even for one family, then it’s worth every kilometre.
So, when we heard the ride might not happen this year, we didn’t wait. We stepped up, fast-tracked our support, and helped bring it back.
This event has history for us. It’s not just about the ride; it’s about real impact. If you’ve ever sat at the finish line in Parkerville and listened to the stories of these resilient young families, you’ll know what I mean. It pulls at your heart.
And we have some incredible supporters on board. People like James Sutherland, who’s been riding for over 20 years and never stops giving. Or Dave Edwards, who rode it last year to test the waters and came back with a huge grin. These are the kinds of people who live the values we talk about.
This year, we're bringing in more passionate people:
Wayde Knight from Knightcorp Insurance, someone who built his business from the truck stop at Kewdale and now wants to give back in a big way.
Stuart MacKinnon from Shakespeare Financial Services, getting on the bike, leading from the front, and showing what community leadership looks like.
We’ve even added a new feature, the CEO Challenge, a 78km one-day ride from Grass Valley to Parkerville, on the final day, 17 September. We want leaders out on the trail, connecting with their teams, mentoring young people, and showing that action beats intention every time.
This isn’t a polished, corporate charity event. There are no five-star finish lines or celebrity selfies. It’s dusty. It’s tough. It’s real. But every dollar raised goes straight to the Nest outreach and housing program, helping young mums stay with their babies, stay housed, and rebuild their lives. That’s what matters.
At Big Yellow, 5% of our profits go to not-for-profits. This year, the Pipeline Challenge is our number one community giving focus. Our people are all in - volunteering, riding, raising funds, and sharing the message.
We’re keeping overheads at zero. We’re planning donation matching. And we’re aiming to raise over half a million dollars that will go entirely to Youth Futures Nest outreach and housing program.
So, here’s our call to action:
If you’re a rider or team, sign up and start fundraising.
If you’re a business, get your team behind it and start fundraising.
If you’re a CEO, jump on a bike, even just for the final leg. Show your people you care. And start fundraising.
This is the 10th year of the Pipeline Challenge. With your help, we’ll make it the best yet and set it up for the next 10.
Let’s make it matter.
Let’s make it happen.
See you on the Pipeline 13-17 September.
All the details about the ride are linked below:
Pipeline Challenge | Pipeline Challenge
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